About Huanfeng

Inheritance of ingenuity, a hundred years of brilliant dream

Huanfeng Brand Story


In the fiercely competitive and ever-changing field of machinery manufacturing, there are always some companies that have become witnesses and leaders of the times with their unique spiritual core and unremitting efforts. In this vibrant land of Zhejiang, "Huanfeng Machinery" is such an enterprise. Its story is not only about the process of entrepreneurship and growth, but also a magnificent chapter about the inheritance of ingenuity, quality persistence and innovation and breakthrough.

1. the budding of tenacity in the face of young adversity

In 1959, Mr. Ding Jinsheng was born in an ordinary peasant family with five brothers and sisters. As the eldest son, he carried the burden of the family since he was a child. At that time, the living conditions in the countryside were difficult. The family was crowded into a simple thatched cottage. On windy days, the thatched cottage was blown to the east. The family was united and the wind blew the house to the east. The strong ones used long sticks to hold the west of the house, while the weak ones were busy taking washbasins and tiled cans to receive water. When the house fell to the west, the family joined forces to top the east of the house with a long stick. One night down the roof blew out, and the whole family got wet. Although the family was barren, Mr. Ding spent his childhood in ignorant joy. It was also at that time that the whole family worked together to fight against the unyielding and unity of nature with a thin body, and quietly planted the seeds of tenacity in Mr. Ding's heart.

Seeing that he has reached the age of 13, the age of growth and development, Mr. Dante is often hungry and unable to eat a full meal. The rice at home is placed in a bamboo basket, which is hung on the beam of the thatched house. It can be seen but not eaten. In order to eat a bite of rice, Mr. Ding often secretly uses a long stick to pick down the bamboo basket on the beam of the house, trying to steal a bite of the stomach. Mr. Ding is thin and small. Because of his long pole and small strength, he often accidentally turns over the bamboo basket and spills rice all over the floor. In order to fill the stomach, and the soil and gravel, pull up two mouthfuls, hurriedly hang up the basket, pretend nothing happened. When the family ate at night, looking at the only food rations and mud and gravel, he crunched in his mouth and his mother's teeth were itchy, so Mr. ding was beaten a lot.

Young hunger and poverty did not defeat Mr. Ding, but inspired his desire for life. In order to change the fate of his family, the 13-year-old Mr. Ding resolutely dropped out of school and started a vegetable business. During the day, I was busy growing vegetables, loosening soil, watering and fertilizing. In the evening, I cut, tidied and packed the vegetables harvested in the vegetable field overnight. I set off before 0 o'clock, rode on the old scooter, loaded the 150.00 kg-200.00 kg vegetables, rode 40 kilometers to the nearby county town to sell them, and returned the next day. This is both a physical job and a technical job. Mr. Ding gets on the bus first, and the others put vegetables at the back of the bus little by little. Several people have to hold it. Otherwise, when the front of the bus leans back and the people turn over, it will be a waste of time. Mr. Ding slowly groped a little bit to add food to the rear of the car until the limit, asking everywhere where to sell a good price. Leading to the nearby county is a dark mountain road, and there are countless people and goods rushing down. At that time, there were many children in the family, and there were not a few who died of starvation or illness. They died anyway. You might as well try it. With courage and insight, Mr. Ding kept summing up and thinking, he mastered the riding skills after going back and forth on that dark mountain road for a long time, and he was stunned. After taking care of his leg injury, Mr. Ding still shuttled through the dark mountain road. Over the past few years, the vegetable business has been doing well and he has accumulated some small money. But at the age of 19, the family had just improved, but his father died unexpectedly, and Mr. Ding suffered a major blow. At that arrogant age, in the days without a father, Mr. Ding couldn't stand the strange eyes of others, thinking that there was no man, pillar and support in his family. As the eldest son of the family, Mr. Ding fought a lot at that age, just to prove that although there is no father, my family and I are not easy to bully, we are still very strong.

At the age of 21, Mr. Ding was introduced to his favorite girl. The following year, he built a small tile house with the money he saved and got married. At the age of 23, his wife gave birth to a daughter. His wife concentrated on raising children, farming and raising livestock. In order to improve his life, Mr. Ding worked harder in the vegetable business. He traveled all over 9 county towns, carrying up to 300.00 kg-350.00 kg vegetables and riding for 10 hours to sell vegetables in the county towns 80 kilometers away. At most, I didn't sleep for a month. I grew vegetables during the day, rode at night, sold vegetables in the early morning, and stayed by the side of the road when I was sleepy, take a nap in the shade. In addition to the vegetable business, as long as Mr. ding can make money, whether it is minus 3 degrees shirtless in the river to salvage goods for sunken ships, or carry coffins, push human flatbed. Because of his hard-working, brave and resolute, he is quite famous in the village. He has some savings, which makes the villagers jealous. Baba all come to borrow money. Mr. Ding is also happy and generous and willing to lend everyone to improve their food.

The dream of 2. machinery on the road set sail

At the age of 24, Mr. Ding ushered in an important turning point in his life. Murakami opened the first village-run enterprise, which is an enterprise that produces hydraulic cylinders. Mr. Ding entered the enterprise as a lathe apprentice and faced the unfamiliar machinery industry., He did not shrink back, but relied on his love and dedication to technology, practicing hard day and night, and constantly improving. He knew very well that only by mastering excellent technology can he go further in the future. Because he was willing to learn, work and bear hardships, the day shift arrived 2 hours earlier than others, and the night shift left. He did it at 8 o'clock the next morning. With unremitting efforts, Mr. Ding quickly stood out among his colleagues and became the technical backbone. He is not only skilled, but also meticulous in his work and strives for perfection in every operation. His ingenuity has won the respect of colleagues and the appreciation of leaders, and has been rated as advanced by the factory every year, which has laid a solid foundation for his future entrepreneurial road. After the child was three years old, his wife went to work in another village-run enterprise, often requiring night shifts and leaving the child unattended. So the daughter often followed her parents and was settled in a nearby work station or warehouse at night. The floor was covered with cardboard and slept wrapped in old quilts and clothes. In the bleary-eyed, the daughter felt the breathing of her parents as she approached, wrapped herself in a tight quilt with strong hands, and slept soundly with a smile. This is how countless nights of my daughter's childhood are spent, but perhaps in the eyes of children, as long as they are with their parents, they are happy and safe anyway.

When Mr. Ding was 30 years old, his daughter was 8 years old. At this time, Mr. Ding had built a two-story building for his small family. The extra money was used for rent. Although his life was not rich, he had enough to eat and wear. He could still have a drink when he went home. He could buy a new set of clothes for his daughter in the New Year, and he enjoyed his life. At this time the enterprise recruitment sales staff, Mr. Ding keenly aware of the huge potential of the hydraulic cylinder market, but the monthly salary of 90 yuan is only a fraction of the previous earnings, and some of the costs of running the market is not reimbursed, this opportunity is good, but the eye may not earn money for two years, but also to post money, is to let go or drought and flood protection? Mr. Ding can't make up his mind, chose to go home and family to discuss. The wife said she believed him and could have a try. Although her daughter is young, she is sure of Mr. Ding's ability. She thinks that he must be fine. She supports him to give it a try. In a big deal, she will go back a few years and the family will starve together. With the support of his family, Mr. Ding decisively started the sales of hydraulic cylinders.

In the first year of sales, Mr. Ding preferred Xugong Group as the target customer, and Mr. Ding did the same for sales. He stayed in the target customer unit for a month, contacted business personnel, provided service support, and solved various difficult problems. The hotel became his second home. After more than a year of perseverance and high-quality service, Mr. Ding successfully got the first order from XCMG Group and became the first salesperson among all newcomers to get the order. After more than ten years of continuous efforts and accumulation, Mr. Ding has made considerable achievements in the field of sales, sales performance straight to the first, the family economy has been greatly improved.

When Mr. Ding was 45 years old, he originally thought it was the age to enjoy the fruits of victory, but the company's wife of shop-owner asked for a 50% discount on sales commission, and Mr. Ding's salary was reduced by half. Do you want to continue to work hard or make other plans, where to go in the future? At this time, Mr. Ding is already 45 years old, the body, energy is not as good as before, but there is an unyielding heart and infinite vision for the future, it is better to start a factory of their own! After hesitating, Mr. Ding chose to go home and discuss with his family ...... The family agreed that it is good to run a factory, but just built a three-story villa, the money has all been used up, and he still owes some foreign debts. The initial capital of setting up the factory is millions, lacking of funds and experience, and the physical strength and energy are not as good as before. At this age, we can't afford to fail. What should we do? Although some entanglements and troubles are inevitable, Mr. Ding's family always believe that the road is at their feet and everything is the best arrangement.

In 2004, at the age of 45, Mr. Ding successfully founded Hangzhou Huanfeng Machinery Co., Ltd. Although the company was small and had only a few people, Mr. Dante devoted all his efforts and enthusiasm to sales, procurement, production, loading, unloading, after-sales and cashier, all by himself, day and night, without rest days. The first few years of starting a business were like years and miserable. Is the suffering of life endless, Mr. Ding thought.
Fate always favors those who work harder, hard work pays off, and "Hangzhou Huanfeng" survived. In order to meet the needs of Hangzhou government's urban construction, Huanfeng moved to a small town near Leidian and changed its name to "Huzhou Huanfeng". With the spirit of facing difficulties, perseverance and keeping pace with the times, Huanfeng has won more customers and orders, and has its own 10 mu new factory area in 2015, ending the era of leasing the factory area. Huanfeng has been adhering to the value of quality first, carefully creating every product, becoming a strategic partner of many top 100 enterprises, and winning honors such as excellent supplier and best quality award. After several years of rapid development, it purchased new land in 2019, and completed a brand-new 30 mu factory area in 2022, renamed "Zhejiang Huanfeng". The new factory area has introduced first-class production, testing, and analysis equipment. After years of hard work, while independently cultivating professional talents, it has vigorously introduced outstanding talents and technologies such as listed companies and foreign-funded enterprises. It has developed into a leading company in the industry and achieved a follow-up. Go to the gorgeous turn of the leader.

One Hundred Years Dream of 3. Huanfeng Machinery

Today, Huanfeng is not only an enterprise, but also a spiritual inheritance. Mr. Ding is no longer alone. His daughter, who has always supported him, has become the mother of two children, but his determination to support his father's career has never changed. Adhering to the mission of "inheriting and carrying forward the spirit of craftsmanship and helping made in China", the vision of "becoming a century-old enterprise", and the core values of "quality first, customer first, and customer achievement", the management team in the new era, Huanfeng people and The daughter who shoulders the responsibility and mission of the "second generation of entrepreneurs" will unite under the leadership of Mr. Ding, inherit and carry forward Mr. Ding's spirit of facing difficulties, make it part of the brand culture and family culture and pass it on from generation to generation.

Our vision is: put quality in the first place, help customers, achieve customers, provide customers and society with safe, performance, and reliable products; be a responsible company, provide partners with a platform for common growth and wealth, Provide employees with a comfortable working environment, an open and inclusive humanistic environment, pay attention to employees' body and mind, care for employees' families, and help employees and enterprises grow together; to be a company with a mission, keep moving forward, keep growing, keep innovating, and never stop, help Made in China go abroad and go to the world, and finally become a century-old company from generation to generation, composing a long brand story!